A Higher Education Institution in San Francisco needed to revamp their communication strategy towards the Hispanic and General market to increase their online matriculation.
Conducted focus groups in San Jose and San Francisco to understand students’ and recent alumni interests, motivations, values, and what part of their needs and desires were being met/unmet by the institution.
Provided key actionable recommendations to the organization to revamp the programs and increase application and registration to their online programs. The organization also included the recommendations into their communication strategy on their website and advertising campaigns.
These are some of the programs that were revamped.