Hi there! I’m Daniela Rubio, an interdisciplinary researcher with a passion for driving innovation and growth through a deep understanding of people and culture. Welcome to my personal page, where I showcase curated case studies from my career as a researcher.
Over the past 15 years, my work has helped inform decision-making in various private, public, and non-governmental organizations by providing relevant data-driven recommendations and insights through compelling storytelling.
Currently, I am working as a Lead Senior User Experience Researcher at Meta – Monetization. During my time at Meta, I have guided teams focused on seller experience, catalog, business interfaces, advertiser guidance, adoption, retention, and growth for strategic priority markets, all within the context of Shops Ads (Commerce) and Business Messaging-ads that click to message (WhatsApp). These B2B products are used by businesses and advertisers worldwide to promote and grow their businesses by leveraging Meta’s diverse tools, apps, and ads solutions.
