Research Toolkit

my

toolkit

Applied Research Experience

  • UX Research
    • Foundational Research:
      • User Personas
      • User Journeys
      • Jobs to Be Done
    • Strategic Research:
      • Product Value Proposition
      • Usability Studies
    • Tactical Research:
      • Concept Evaluations
      • Usability Tests
  • Market Research
    • Landscape Analysis & Competitive Insights
    • Market Sizing
    • Market Entry Strategies
    • Market Positioning
    • Segmentations
    • Product Innovation
    • Product Testing
    • Advertising Concept Testing
  • International and National Educational Policy Analysis
    • Program Design and Piloting
    • Program Evaluations
    • Policy Evaluations
    • Program Design and Piloting
    • Program Evaluations
    • Policy Evaluations

Methods

QUALITATIVE

  • Deep Dive Interviews
  • Expert Interviews
  • Dyads/Triads
  • Focus Groups
  • Ethnographies + Observational + Contextual Inquiries
  • Online Community/Diaries
  • Party Groups
  • Idea Blogs
  • Co-creation sessions (foresight & design thinking)
  • Shopper insights/Shop alongs

QUANTITATIVE

  • Survey design
  • Descriptive Statistics
  • Advanced Statistics
    • hypothesis testing
    • anova
    • regression analysis
    • multivariate regressions
    • probability testing with propensity score matching

Sources of inspiration and influence of my work