Case Study 5


A credit card processor was interested in understanding “Cash Access” pain points in underserved areas of Colombia, Mexico and Peru. One of the key aspects of the project was learning alternative routes that companies in the region were taking to solve the need from communities to “cash-out” while having any type of financial product (from a pre-paid card, e-wallet, or debit card).


Conducted expert field interviews in Mexico, Colombia, and Peru, and provided a benchmark analysis, key insights per country, identifying trends, similarities, and differences.


Insights and themes identified provided key information towards the design of a new product prototype.